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Defining Craft

Defining Craft

Defining Craft

STORY BY Fred Minnick
PHOTOGRAPHY BY Fred Minnick

Defining Craft

STORY BY Fred Minnick
PHOTOGRAPHY BY Fred Minnick

Defining Craft

STORY BY Fred Minnick
PHOTOGRAPHY BY Fred Minnick
‘‘

American whiskey is going through a growth spurt right now resulting in lawsuits, investors giving founders the boot, and debates starting over fanciful terminology. At the center of all this is the meaning of the word “craft” and who should use it.

Earlier this year, Diageo, the world’s largest spirits company, started emphasizing its so-called craft whiskey portfolio a little more than usual. This brought up the interesting debate of whether a conglomerate should use the term typically associated with small producers who use 50-pound bags of corn versus trailer truckloads of grain. Craft whiskey was a phrase typically reserved for the little guy.

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ARTICLES FROM THE OCTOBER / NOVEMBER 2015 ISSUE
Life in Bronze

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Liz Lewis employs several foundries in the Bozeman area to cast her lost-wax-style work. Recently, she has begun exploring the use of colored patinas to reproduce the coloration of sporting......

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After spending more than eight years in the UK running retail shops, Ramona Brumby of Atlanta’s The London Trading Company came home. “My passion is anything to do with décor,......

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This month’s cover photo of the German shorthaired pointer was taken at Pheasant Ridge by Terry Allen during our June-July 2015 feature coverage of Ferrari. As we traveled to Pheasant......

Bertuzzi Gullwings

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Bertuzzi shotguns have the unique design characteristic of ali di gabbiano, Italian for “the wings of a gull” as the sideplates spring outward like wings, revealing the lockwork inside. ...

Stealthy Ghosts

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Judy Balog, who owns and runs Silvershot Weimaraners in Michigan with Jerry Gertiser, has owned Weimaraners for more than 20 years....

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Defining Craft

American whiskey is going through a growth spurt right now resulting in lawsuits, investors giving founders the boot, and debates starting over fanciful terminology. At the center of all this is the meaning of the word “craft” and who should use it.

Earlier this year, Diageo, the world’s largest spirits company, started emphasizing its so-called craft whiskey portfolio a little more than usual. This brought up the interesting debate of whether a conglomerate should use the term typically associated with small producers who use 50-pound bags of corn versus trailer truckloads of grain. Craft whiskey was a phrase typically reserved for the little guy.

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