Gift subscriptions require no shipping, email sent straight to their inbox. Gift Now >>

Gift subscriptions require no shipping, email sent straight to their inbox. Gift Now >>

Subscribe Today
ADVERTISEMENT

Bourbon Trends

Bourbon Trends

Bourbon Trends

STORY BY Fred Minnick
PHOTOGRAPHY BY Fred Minnick

Bourbon Trends

STORY BY Fred Minnick
PHOTOGRAPHY BY Fred Minnick

Bourbon Trends

STORY BY Fred Minnick
PHOTOGRAPHY BY Fred Minnick
‘‘

What’s new for bourbon this year? This loaded question requires a little background in alcohol marketing and business practices. Beer has seasonal releases as brewers use seasonal ingredients to spice up or sweetin the brews. The special releases bolster mainstay brand and the line extensions play an important role in beer marketing.
Winemakers use similar tactics when championing vintages. For the record, 2009 and 2010 were incredible Bordeaux years. “The weather was perfect,” the French say of these years. The fermented beverages never quite taste the same, creating a beautiful imbibing journey and giving consumers something to look forward to every year.
However, bourbon is a little different. For most of the 20th Century, bourbon brands didn’t have annual releases. Then, in the mid-1980s, George T. Stagg (now Buffalo Trace Distilllery) master distiller Elmer T. Lee came up with the idea for a single-barrel product, giving consumers a taste of inconsistency and special barrels for which to hunt.

Bourbon Trends This article is published in the issue.
Click here to purchase this black issue
Intrested in buying other back issues?
Click here
ARTICLES FROM THE OCTOBER / NOVEMBER 2015 ISSUE
Life in Bronze

Filed In: ,

Liz Lewis employs several foundries in the Bozeman area to cast her lost-wax-style work. Recently, she has begun exploring the use of colored patinas to reproduce the coloration of sporting......

Being at Brays

Filed In: , , , ,

Located outside of Savannah, Georgia, and proximate to the charming coastal town of Beaufort, South Carolina, and within a short drive of Charleston—the current capital of Southern lifestyle—Brays...

Curated Fashions

Filed In: , ,

After spending more than eight years in the UK running retail shops, Ramona Brumby of Atlanta’s The London Trading Company came home. “My passion is anything to do with décor,......

Inside the October-November 20...

Filed In:

This month’s cover photo of the German shorthaired pointer was taken at Pheasant Ridge by Terry Allen during our June-July 2015 feature coverage of Ferrari. As we traveled to Pheasant......

Bertuzzi Gullwings

Filed In: , , , ,

Bertuzzi shotguns have the unique design characteristic of ali di gabbiano, Italian for “the wings of a gull” as the sideplates spring outward like wings, revealing the lockwork inside. ...

Stealthy Ghosts

Filed In: , , ,

Judy Balog, who owns and runs Silvershot Weimaraners in Michigan with Jerry Gertiser, has owned Weimaraners for more than 20 years....

You may also like

Sturdy Brothers Waxed Canva...

This portable piece is handcrafted to last a lifet...

Viski Solid Copper Shot Gla...

These shot glasses are hand crafted and feature an...

Filson Desert Iron Knife

This Filson Folding Knife is handmade in Seattle w...

Bourbon Trends

What’s new for bourbon this year? This loaded question requires a little background in alcohol marketing and business practices. Beer has seasonal releases as brewers use seasonal ingredients to spice up or sweetin the brews. The special releases bolster mainstay brand and the line extensions play an important role in beer marketing.
Winemakers use similar tactics when championing vintages. For the record, 2009 and 2010 were incredible Bordeaux years. “The weather was perfect,” the French say of these years. The fermented beverages never quite taste the same, creating a beautiful imbibing journey and giving consumers something to look forward to every year.
However, bourbon is a little different. For most of the 20th Century, bourbon brands didn’t have annual releases. Then, in the mid-1980s, George T. Stagg (now Buffalo Trace Distilllery) master distiller Elmer T. Lee came up with the idea for a single-barrel product, giving consumers a taste of inconsistency and special barrels for which to hunt.

You may also like

Savory Liqueurs

The entire category of liqueurs is one to pay atte...

BARBECUED BACON-WRAPPED QUA...

Chef Dean Fearing, owner and chef of Fearing’s s...

Fearing’s Banana Pudd...

Chef Dean Fearing of Fearing’s Restaurant in the...